Ronald McDonald House Arkansas & North Louisiana shared earlier this
year that Ronald McDonald House Global would soon reveal a refreshed brand identity for all its chapters.
The refresh was spurred by an effort to increase understanding of its work and attract the next generation
of donors. While maintaining our core mission of supporting families during medical crises, Ronald
McDonald House Arkansas & North Louisiana was chosen as an early adopter for this new, bold initiative
and global campaign and will begin adopting the new identity starting today.

The campaign and refreshed branding reintroduces the organization to showcase exactly what Ronald
McDonald House does for families: provide essential resources, a community of support, and
accommodations near hospitals. This approach centers on genuine family experiences, reflecting the
organization’s commitment to authentic storytelling. Early reactions from the campaign’s rollout have
demonstrated the profound impact of families staying together during their child’s medical treatment.

“We are excited to be a part of this campaign from the very beginning. Putting families at the heart of their
child’s care is what we do, and this new initiative showcases those stories and honors the families that we
see in our Arkansas & North Louisiana programs every day,” said Janell Mason, RMH AR & NLA CEO

The announcement comes as research published in Children found that nearly half (50%) of caregiver’s
report depression symptoms and more than two-thirds (69%) report anxiety symptoms during their child’s
hospital stay. This finding highlights the significant mental health challenges caregivers face —
challenges Ronald McDonald House addresses, ultimately improving health outcomes for children and
their families — and reinforces the critical role the organization plays within healthcare systems.

Ronald McDonald House is more than a place to physically stay, it’s a place to stay supported, connected
and cared for